For this web portal we initially proposed a series of names and, among them, Sapori di Strada was selected by the client. We combined this name with the payoff “Il portale dello street food in Italia” (The street food portal in Italy) to be used in the brand, in order to explain its meaning.
In the next phase we developed the logo and indicated the colours of the brand and the reference font.
We then worked out the layout of the web portal screens with a view to responsive design, thus also covering smartphone viewing.
